Candle - User Preferences
- Consumers are increasingly purchasing candles as a focal point for their home decor, and for aromatherapy-like relaxation and stress reduction.
- Fragrance is by FAR the most important characteristic impacting candle purchases today, with three-fourths of candle buyers saying it is "extremely important" or "very important" in their selection of a candle.
- The majority of U.S. consumers use their candles within a week of purchase.
- Nine out of ten candle users say they typically burn candles for 4 hours or less per sitting.
- Candle users say they most frequently burn candles in the living room (24%), followed by the kitchen (18%), and the bedroom (13%).
- Approximately one in five women say they use candles to decorate the yard, patio, or other exterior areas, as well as the interior of their home.
Shop my website now for some of your fantastic scents or see about becoming a representative yourself! Even if you do not live near me, I offer support!
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