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Showing posts from June, 2015

How to Care for Your At Wicks End JIC Candle

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AT WICKS END   So you have finally taken the plunge and ordered one of our fantastic 100% soy candles.  You are so excited to open that box and starting burning it so you can get to your piece of jewelry inside the candle.  Yet how do you take care of it? Upon arrival, make sure to smell the scent and take in the aroma! Thoroughly inspect your glass jar for imperfections, cracks, or damage caused during shipping.  If you believe your candle to be damaged, please notify us within 10 business days from the USPS "Delivered" date.  PLEASE NOTE:  Candles that have been lit will not be replaced. Before lighting, allow your candle to adjust to room temperature to recover from changes in climate that may have occurred during shipping.  Be sure to review your warning label on the bottom of the candle! Trim the wick to 1/4 of an inch.  Keep the candle free of any foreign materials, including matches and wick trimmings.  Burn ca...

Top 10 Tools For Direct Selling Success

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AT WICKS END 1.  VoiceMail - You will be receiving more phone calls, people who want to have parties, people interested in the company.  Make sure your VM reflects your business!  Not just your name.  For example, "Hi, I am Kirstin with At Wicks End Jewelry in Candles, I am sorry I missed your call..." 2.  Business Email - Separate from your personal email.  It needs to reflect your business and tie you with your business.  Easy to spell, and memorable and short and sweet.  Avoid numbers and underscores as they can be difficult to remember. 3.  Social Media Accounts - These are very important in keeping in touch with your customers and keeping a close connection.  Reveal videos are a great selling tool to post. 4.  Business Bank Account - keep your business and personal funds separate.  You wouldn't want a customer check to bounce and mess up your personal finances!  Or you wouldn't want a home bill...

Candle Direct Sales

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AT WICKS END   One of the many popular direct sales opportunities that are available for those looking to break into business for themselves is the direct selling of candles.  If you choose to get into selling candles what are some of the things to keep in mind in order to maximize your success? Candle direct sales are especially well suited for direct sales parties.  The idea behind candle products is to set a relaxing atmosphere in the home (and who doesn't need to relax in today's hectic lifestyle?).  Most companies involved in the sale of candles require the purchase of a starter kit.  The starter kit will contain a variety of different types of candles along with catalogs, etc.   I researched many different direct sales companies such as Party Lite, Diamond Candles, and Scentsy.  They all required a significant investments financially so I was leery to get started.  Then I came across this company called Jewelry in Can...

Candle - User Preferences

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AT WICKS END Consumers are increasingly purchasing candles as a focal point for their home decor, and for aromatherapy-like relaxation and stress reduction. Fragrance is by FAR the most important characteristic impacting candle purchases today, with three-fourths of candle buyers saying it is "extremely important" or "very important" in their selection of a candle. The majority of U.S. consumers use their candles within a week of purchase. Nine out of ten candle users say they typically burn candles for 4 hours or less per sitting. Candle users say they most frequently burn candles in the living room (24%), followed by the kitchen (18%), and the bedroom (13%). Approximately one in five women say they use candles to decorate the yard, patio, or other exterior areas, as well as the interior of their home.  Jewelry in Candles is a company that opened in 2013 and has had explosive (can I say that when it comes to candles?) growth!  The reason f...

"Energy Vibrations" of Candles - Part Deux of Candle Folklore

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AT WICKS END Wicca is a very peaceful, harmonious and balanced way of life that promotes oneness with the divine and all which exists. Wicca is a deep appreciation and awe in watching the sunrise or sunset, the forest in the light of a glowing moon, a meadow enchanted by the first light of day. The following are some of the energy vibrations and influences evoked by colors. White :  Spiritual truth and strength; purity and purification; meditation; feminine principle Pink:  Love and friendship; harmony; entertaining; morality; domestic tranquility Red:   Sexuality; strength; physical health and vigor; passion; protection Orange:   Courage; communication; solving legal problems; concentration; encouragement Yellow:   Persuasion; confidence and charm; aid in memory and studying Silver:   Intuition; subconscious Among the most beloved spring flowers, this sweet, floral scent will fill your senses with the pleasant aroma of a fresh bo...